Galaxy of Emptiness

The outcome based methodology should be evaluated quickly and implemented in any organization.

A simple methodology of Outcome based Customer Input Evaluation from the Harvard Business Review, January 22nd 2002 by Anthony Ulwick.

1. Plan Outcome based customer interviews

2. Capture desired outcomes -  be sure to drive to outcomes not solutions.  People will generally list features or solutions as a short-hand.  It’s important to work the interview through the entire process to determine the optimal outcome at critical steps in the process.

3. Organize the outcomes -

4. Rate outcomes for importance and satisfaction – Ulwick provides a lightweight algorithm for prioritization.  This is a key point.  I’ve seen more complicated methods. His super easy…(Importance + (Importance – Satisfaction) = Opportunity

5. Use the outcomes to jump-start innovation