Galaxy of Emptiness

Anthony Ulwick’s article concerning Outcome based segmentation methods has gotten a bunch of buzz from the shuttle crew. It appears several people separately pulled up the Harvard Business Review article. There’s a bit of debate as regards to testing methodology etc, Whatever… Here’s another Ulwick article outlining the superiority of outcome based segmentation.

http://www.strategyn.com/pdf/OutcomeBasedSegmentation.pdf

This brings up a good topic. What are the range of possibilities for creating strategy. This first link is a great overview of 10 or so different methods beyond customer analysis.

http://cims.ncsu.edu/documents/newproduct.pdf

Finally, here’s an interesting technique for tracking and correlating customer trends. Something for human designers to take note.

http://www.id.iit.edu/ideas/elito/DevelopingAMethodPaper.html